Target Audience- ‘Particular group of people, identified as the intended recipient of an advertisement or message. Also called target population.’
After much deliberation I have decided that the target audience of my music video is going to be people who are interested in my chosen genre: Soul/Pop and are 13+, I have chosen this age range as there is no older age limit as certain people have certain tastes, even older generations. Additionally, people of this age will be able to appreciate the lyrics and visual aspects rather than younger children who prefer the ‘Pop’ genre and artists such as ‘The Saturdays’ and ‘Justin Bieber’.
I eliminated certain groups of people, for instance people ages:
· 6-12
· Primarily 40+
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